With some of the world's most influential mountain bikers making up 50:01 including Steve Peat, Josh "Ratboy" Bryceland, Josh "Loosedog" Lewis and Sam Dale, 50:01 create some of the hottest mtb riding content on the planet. Showcasing the fun, laid back and stylish side of bike riding, the riders behind 50:01 have over 1 million followers on their own social media channels, and the 50:01 YouTube page currently has more than 11 million video views. With a strong youth following, we are stoked to collaborate with them on their own 50:01 Rasta MK2 valve…